--- title: "Advert: Element Jacket | Komeda Films" description: "Long-established Japanese technical clothing manufacturer, Goldwin, are a company with global ambition. With store openings in Munich and San Francisco, and th…" canonical_url: "https://www.komedafilms.com/films/commercial-goldwin-element-jacket" meta: "og:description": "Long-established Japanese technical clothing manufacturer, Goldwin, are a company with global ambition. With store openings in Munich and San Francisco, and th…" "og:image": "https://images.ctfassets.net/zu7on2qonf4c/3s7Q6za84nLETN7OXhclh3/ed46513c0d88d2b881d8101633226280/goldwin.jpg?fm=jpg&q=85&w=900" "og:title": "Advert: Element Jacket" "twitter:description": "Long-established Japanese technical clothing manufacturer, Goldwin, are a company with global ambition. With store openings in Munich and San Francisco, and th…" "twitter:image": "https://images.ctfassets.net/zu7on2qonf4c/3s7Q6za84nLETN7OXhclh3/ed46513c0d88d2b881d8101633226280/goldwin.jpg?fm=jpg&q=85&w=900" "twitter:title": "Advert: Element Jacket" --- > Index of every page on this site: [llms.txt](https://www.komedafilms.com/llms.txt) ## Advert: Element Jacket ### 2022 SOUND: ON FULL SCREEN PLAY Advert: Element Jacket INFO ## Advert: Element Jacket Long-established Japanese technical clothing manufacturer, Goldwin, are a company with global ambition. With store openings in Munich and San Francisco, and the launch of a crossover Lifestyle range behind them, the brand approached Systems Studio with a brief to find a universal visual language to announce their newest pair of high performance jackets across multiple territories. The Instagram films took a narrative approach. For the Element Jacket, a cast of totemic natural beings – the exposed root system of a wildflower, a dripping honeycomb, iron pyrite nestling amongst mushrooms, and an intrepid snail – are recruited to demonstrate the garment’s roster of technical features. Weaving together the scientific and romantic, the campaign underscores the creative use of cutting edge technology, for which Goldwin is well-known, whilst positioning the brand, beyond the context of familiar industry conventions, for an intelligent, culture savvy global audience. Shooting Format 4K Digital Duration 1:30 minutes Creative Direction: Systems Studio & Taro Motoda Art Direction: Peter Kapos & Michal Polak Director & Edit: Nico Sersale Director of Photography: Alex Grigoras Photography: Adam Laycock Gaffer: Hysien Yu Niu Sound Design: Samuel Skubla Model: Vlad Troncea Producer: Jack Durman SHARE [FACEBOOK](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.komedafilms.com%2Ffilms%2Fcommercial-goldwin-element-jacket) / [LINKEDIN](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.komedafilms.com%2Ffilms%2Fcommercial-goldwin-element-jacket) / [TWITTER](https://twitter.com/share?url=https%3A%2F%2Fwww.komedafilms.com%2Ffilms%2Fcommercial-goldwin-element-jacket) INFO ### Stills - - - - - - STILLS ### Related projects Advert: Fastshell Jacket Advert: Pastille Lamp Advert: Braun Seminars ```json {"@context":"https://schema.org","@graph":[{"@id":"https://www.komedafilms.com/#website","@type":"WebSite","description":"Komeda Films is a London-based company, founded in November 2015 by Nicola Sersale. 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