A film by Goldwin Official and Systems Studio. "Our films took a narrative approach. For the Element Jacket, a cast of totemic natural beings – the exposed root system of a wildflower, a dripping honeycomb, iron pyrite nestling amongst mushrooms, and an intrepid snail – are recruited to demonstrate the garment’s roster of technical features.
Weaving together the scientific and romantic, the campaign underscores the creative use of cutting edge technology, for which Goldwin is well-known, whilst elevating the brand, beyond familiar sector tropes, for an intelligent and culture savvy global audience." - Systems Studio